About Us

It is my pleasure to welcome you to Minerva Insights & Solutions.


Having worked 25+ years in the retail, consumables and intelligence industry, I noticed there is a lack of curated, substantiated market intelligence and best practice sharing. Time-starved executives and managers are bombarded with daily newsflashes and “nice-to-know” market intelligence that fall short on relevance and actionability.

MINERVA aims to address the above issues and at the same time stay affordable to enable not just large but also medium/small sized companies to have access to quality market intelligence and consultancy in the consumables, private brand & retail space. 

As we get going, there will be some areas for improvement. I invite you to provide your candid feedback and recommendations using our Contact form. We will address them as best as possible to meet your highest expectations.

Philip Cop


Our Approach

We accesses a multitude of industry & trade publications to capture concisely the most relevant events happening in the consumables, retail and Private Brand world.

For deeper coverage or best practice sharing, we will tap into the same industry & trade publications combined with data/intel provider purchased information, own market audits and custom research.     

Our Focus

While we cover a broad scope of market intelligence, you will see more focus going towards highlighting major news and best practice sharing for:

- Core consumer trends  that drive differentiation: Health & Wellness (Organic, Free From, Better for you), Convenience  Value for Money, Premium Indulgence, Culinary Discovery, Ethics & Sustainability;

- Consumables products (Grocery, Daily, Fresh, H&BC/Non-Foods); 

- Private Brand, Store Brand or Own Brand products;

- Leading retail markets in North America, Europe and Japan.


Our Team

Philip Cop - Owner

Philip's experience stretches more than 25 years working for leading companies in CPG (Anheuser Busch Inbev), consumer/retail intelligence (Nielsen), consumer research (TNS) and private brand/retail consultancy (Daymon Worldwide).

Prior to starting Minerva Insights & Solutions, he worked as a senior director at Daymon leading a dedicated consultancy team based in US, Europe, Japan and Australia. His team serviced Aeon's $6B private brand program TOPVALU offering a suite of services including global insights, brand portfolio strategy and marketing activation, product innovation, category management and global sourcing.

He has observed the US and European retail market for more than 12 years drawing insights and recommendations for retailers such as Aeon, Ahold and Kroger.  

Having lived and worked across 3 continents and speaking 5 languages, Philip is able to interpret trends and formulate actionable insights from across the world. Philip is based in Chicago USA and travels monthly to major trade shows.

We always welcome new contributors 

Minerva is open to contributors who have the right skill set and geographic coverage.

Please contact us at info@isminerva.com


908 East Olive Street

Arlington Heights, IL 60004 USA


Tel: +1-224-334-6752


© 2018 by Minerva Insights & Solutions LLC