For Manufacturer Executives

  • To stay up-to-date with the latest retail market dynamics and key player strategic initiatives

  • To successfully enter the Japanese market for consumables products

  • To significantly increase the success rate for your new, innovative product initiatives

  • To obtain an outsider expert perspective on your Brand and/or Private Brand Program

Global Insights Reports provide

  • a clear and concise monthly recap of all major global retail industry news and strategic initiatives

  • insightful deep dives & best practices on relevant key themes

  • a general overview of the latest new innovative consumables products under national and private brand spotted at trade shows around the world  

Japan Market Consulting

  • Minerva provides consultancy on best entry strategies and product specification requirements.

  • Minerva bridges language and cultural barriers

  • Minerva can act as a representative office in Japan managing customer communication and tracking the evolving market and consumer needs  

Category Trend/New Product Development Tracking 

  • For the category(ies) of the customer's choosing, year-round tracking and reporting on the latest observed trends and new items captured at major international trade shows (Foodex, Anuga, Sial, PLMA, Natural Foods Expo, etc) and industry publications. 

Brand, Product & Packaging Consumer Testing (Online)

  • Brand/Private Brand Equity Surveys, new product and/or design concept testing, Etc.

  • Hands-on follow through from methodology setting, survey vendor selection, questionnaire development, programming, execution, data cleaning, analysis and reporting 

Brand / Private Brand consultancy services provide 

  • An expert outsider perspective on brand portfolio strategy, brand positioning & identity, retailer/consumer communication, go-to-market strategies, 

  • An expert outsider perspective on existing Private Brand operations and identification of areas of opportunity.


908 East Olive Street

Arlington Heights, IL 60004 USA


Tel: +1-224-334-6752

© 2018 by Minerva Insights & Solutions LLC