- Minerva
- Jul 22, 2018
- 5 min read
出展されていた独自プライベートブランド商品
2018年５月29日、30日に開催されたアムステルダムでのPLMAトレードショーに来場できなかった皆さんのために、同アイディア・スーパーマーケットに展示されたPB商品シリーズならびにテーマを全て以下にてお見せします（下に写真も掲載しています。）
以下に掲載されていない個別のテーマや小売企業を参照したい方は、ミネルバに連絡ください。
出展されていた興味深いいくつかのテーマ：
イーコマース - 都市部のミレニアル世代ターゲット - JET.com（米国）
デジタル志向で、PB購入志向の高い顧客をより多く引き寄せるための独自の概観。
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ヘルス＆ビューティ・モノプリ (フランス)
従来型およびオーガニックのビューティ商品。シンプルな洗練さとシリーズ全体に一貫性を持たせた商品群。
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バリューブランド・新デザイン・モリソンズ（英国）
最小主義のデザインでバリュー階層ブランドに十分な洗練さを引き出す。
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ベジタリアンおよびビーガン食品・ピカール（フランス）
ビーガンはますます拡大している。ピカールは品揃えを増やし、食欲をそそる写真を添えて消費者に訴求している。
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ベビーフード・カルナリーツアー・DM-ドロゲリー （ドイツ）
ベビーフードにオリジナルな工夫をして、海外諸国+C69のレシピにヒントを得た商品を提供 ‐ 赤ちゃんにスパイシーなタイ風味？
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シェアするストリートフード ‐ アイスランド（英国）
ストリートフードには特有の魅力がある。アイスランドはインドのムンバイ料理にヒントを得た一連の商品を開発している。
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季節のセレクション ‐夏 - ペニーマルクト（ドイツ）
期間限定商品シリーズの独自展開。夏のバーベキューや海辺でのパーティ用キット
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アジアン・アレルゲン・フリー・ミール+オーガニック ‐ イオン （日本）
独自の商品シリーズ。主要アレルゲンを含まない（左）、美しいデザインのオーガニック商品シリーズ（右）
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環境配慮型住居用品-カーボンオフセット ‐アクスフード（スウェーデン）
環境配慮志向が高まっている。二酸化炭素削減を明確に謳い、一貫して魅力的なデザインを提供。
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地域調達 ‐ ミグロス・ティジャーレット （トルコ）
ミグロスは多大な努力を払い、トルコの本格的地域サプライヤーを発見した。
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出展されていた全64テーマ：
物語のある食品 – バイエンコルフ (オランダ)
プレミアム – 新デザイン – クライ (イタリア)
プレミアム・イタリアン – ウォルマート (米国)
プレミアム・フリーフローム – ピォトル・イ・パヴェウ (ポーランド)
明確な食品ラベル – スパー (オランダ)
全面的透明性 – コープイタリア (イタリア)
イーコマース – 都市部のミレニアル世代ターゲット – JET.com (米国)
ベビーフード・オーガニック – ミグロス (スイス)
ベビーフード – オーガニック・ユーロスピン (イタリア)
ベビーフード・カルナリー・ツアー - DM-ドロゲリー (ドイツ)
カロリー配慮キッズミール – アイスランド (英国)
健康食品選択肢 – ミグロス (スイス)
ヘルスフード・オンライン – スライブ・マーケット (米国)
体重管理 – アスダ (英国)
父の日マーケティング – ヘマ (オランダ)
地域調達 – アルディ (イタリア)
地域調達 – ペニーマーケット (イタリア)
地域調達 – ミグロス・ティジャーレット (トルコ)
オーガニック・フード – ユーロスピン (イタリア)
オーガニック・フード – エル・コルテ・イングレス (スペイン)
オーガニック・フード – アルディ (イタリア)
オーガニック・フード – ビエドロンカ (ポーランド)
アジアン・アレルゲンフリー・ミール + オーガニック – イオン (日本)
アジアン・ミールソリューション – ジャンボ (オランダ)
アジアン・ミールソリューション – E-マート (韓国)
シェアするストリートフード – アイスランド (英国)
フリーフローム – リドル (米国)
フリーフローム – リドル (英国)
フリーフローム – ペニーマーケット (イタリア)
フリーフローム・オンライン・リテーラー – オカド (英国)
ベジタリアン＆ビーガン食品 – マークス＆スペンサー (英国)
ベジタリアン＆ビーガン食品 – ピカール (フランス)
健康食品選択肢 – インターマルシェ ベジタリアン＆ビーガン食品 – モリソンズ (英国)
複数階層プログラム – 新デザイン – ソナエ MC (ポルトガル)
3階層プログラム – サウスイースタン・グローサーズ (米国)
簡便食品／コンビニ – フランプリ (フランス)
簡便食品 – 時間管理 – デスパー (イタリア)
ホーム＆キッチン – アルディ (米国)
ホーム＆キッチン – ベッド＆バス＆ビヨンド (米国)
環境配慮住居 – カーボン・オフセット – アクスフード (スウェーデン)
環境配慮住居 – テスコ、ジェット、ナチュラリア ホームベーキング – ダンズストアーズ (アイルランド)
ホームベーキング – コープイタリア (イタリア)
ホームベーキング・シーズナル – メトロ (カナダ)
季節のセレクション – 夏 – ペニーマルクト (ドイツ)
バリューブランド – 新デザイン - モリソンズ (英国)
傘ブランド – アルディ･ズュート (ドイツ)
新パッケージデザイン – ウォルグリーン (米国)
クリエイティブ・パッケージ・デザイン – トプコ (米国)
ワイン – クリエイティブ・デザイン – エル・コルテ・イングレス (スペイン)
節約しながらビューティ – プリマーク (アイルランド)
化粧品 – アスダ/H&M/ウォルグリーン ヘルス＆ビューティ – エバ (ウクライナ)
ヘルス＆ビューティ – モノプリ (フランス)
ヘルス＆ビューティ – ウルトラ・ビューティ (米国)
ヘルス＆ビューティ – アルバートハイン (オランダ)
ペットケア – ヘルシースナッキング – セインズベリー (英国)
ペットケア・プレミアム – コープイタリア (イタリア)
植物ベースのヘルス＆ビューティ – フレッシュタイム (米国)
キッズ向けホームコレクション – ターゲット (米国)
さらなる情報もしくは写真を希望される方は、ミネルバ info@isminerva.com まで連絡ください。
宜しくお願いします。
Minerva
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