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Novelty Private Brands on display

For those who missed the Amsterdam PLMA trade show on May 29th and 30th, you can find all Private Brand product series and themes on display at the PLMA's Idea Supermarket right here (followed by a selection of imagery).



If you wish to see specific themes or retailers that are not shown below, please contact Minerva.


All 64 themes on display:

  • Food with a Story – De Bijenkorf (Netherlands)

  • Premium – New Design – Crai (Italy)

  • Premium Italian – Walmart (USA)

  • Premium Free From – Piotr I Pawel (Poland)

  • Clear Food Labelling – Spar (The Netherlands)

  • Total Traceability – Coop Italia (Italy)

  • E-Commerce – Urban Millennial Target – JET.com (USA)

  • Baby Food Organic – Migros (Switzerland)

  • Baby Food – Organic Eurospin (Italy)

  • Baby Food Culinary Tour DM-Drogerie (Germany)

  • Calorie Conscious Kids Meals – Iceland (UK)

  • Healthy Food Choice for Kids – ICA (Sweden)

  • Calorie Conscious – Waitrose (UK)

  • Healthy Food Choice – Migros (Switzerland)

  • Health Food Online – Thrive Market (USA)

  • Weight Management – ASDA (UK)

  • Father’s Day Marketing – Hema (The Netherlands)

  • Regional Sourcing – Aldi (Italy)

  • Regional Sourcing – Penny Market (Italy)

  • Regional Sourcing – Migros Ticaret (Turkey)

  • Organic Foods – Eurospin (Italy)

  • Organic Foods – El Corte Ingles (Spain)

  • Organic Foods – Aldi (Italy)

  • Organic Foods – Biedronka (Poland)

  • Asian Allergen-Free Meals + Organic – Aeon (Japan)

  • Asian Meal Solutions – Jumbo (The Netherlands)

  • Asian Meal Solution – E-Mart (South Korea)

  • Street Food to Share – Iceland (UK)

  • Free From – Lidl (USA)

  • Free From – Lidl (UK)

  • Free From – Penny Market (Italy)

  • Free From Online Retailer – Ocado (UK)

  • Vegetarian and Vegan Foods – Marks & Spencer (UK)

  • Vegetarian and Vegan Foods – Picard (France)

  • Healthy Food Choice – Intermarche

  • Vegetarian & Vegan Foods – Morrisons (UK)

  • Multi-tier Program – New Design – Sonae MC (Portugal)

  • Three-tier Program – Southeastern Grocers (USA)

  • Convenience Food/Store – Franprix (France)

  • Convenience Food – Time Management – Despar (Italy)

  • Home & Kitchen – Aldi (USA)

  • Home & Kitchen – Bed Bath & Beyond (USA)

  • Eco-Friendly Household – Carbon Offset – Axfood (Sweden)

  • Eco-Friendly Household – Tesco, Jet, Naturalia

  • Home Baking – Dunnes Stores (Ireland)

  • Home Baking – Coop Italia (Italy)

  • Home Baking Seasonal – Metro (Canada)

  • Seasonal Selection – Summer – Penny Markt (Germany)

  • Value Brand – New Design - Morrisons (UK)

  • Umbrella Brand – Aldi Sud (Germany)

  • New Packaging Design – Walgreens (USA)

  • Creative Packaging Design – Topco (USA)

  • Wines – Creative Designs – El Corte Ingles (Spain)

  • Beauty on a Budget – Primark (Ireland)

  • Cosmetics – Asda/H&M/Walgreens

  • Health & Beauty – Eva (Ukraine)

  • Health & Beauty – Monoprix (France)

  • Health & Beauty – Ulta Beauty (USA)

  • Health & Beauty – Albert Heijn (The Netherlands)

  • Pet Care – Healthy Snacking – Sainsbury’s (UK)

  • Pet Care Premium – Coop Italia (Italy)

  • Plant-Based Health & Beauty – Fresh Thyme (USA)

  • Home Collection for Kids – Target (USA)


A selection of a few interesting themes on display:

E-Commerce – Urban Millennial Target – JET.com (USA)

A unique look to appeal to a large consumer target who is into digital and more inclined to buy private brands.


Health & Beauty – Monoprix (France)

Conventional and Organic beauty products with simple sophistication and consistency across the products series


Value Brand – New Design - Morrisons (UK)

Minimalistic design to bring out enough sophistication for a value-tier brand


Vegetarian and Vegan Foods – Picard (France)

Vegan is on the up-and-up and Picard has an extended selection for its customers with appetizing photography.


Baby Food Culinary Tour DM-Drogerie (Germany)

Very original take on baby food to come up with country inspired recipes - spicy thai for the baby(?)


Street Food to Share – Iceland (UK)

Street Food has definite appeal and Iceland came up with a series of India - Mumbai inspired recipes


Seasonal Selection – Summer – Penny Markt (Germany)

An original play on limited time series products with the Summer season barbecue or beach party kit


Asian Allergen-Free Meals + Organic – Aeon (Japan)

Unique series of food dishes that are free from all major allergens (left) or beautifully designed Organic product series (right)


Eco-Friendly Household – Carbon Offset – Axfood (Sweden)

Eco-friendliness is in the lift and these product series offer a consistent appealing look with clear CO2 reduction call-out


Regional Sourcing – Migros Ticaret (Turkey)

This retailer went to great lengths to find authentic regional product suppliers in Turkey

For further information or more imagery, please contact Minerva at info@isminerva.com

Thank you

Minerva

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