For Retail Executives
To understand the latest retail market dynamics, learn from overseas best practices and spot relevant opportunities
To obtain an outsider expert perspective and/or an in-depth evaluation of their Private Brand Program
To discover and learn from latest new store formats, product assortment, merchandising & promotional tactics in overseas markets.
Global Insights Reports provide
a clear and concise monthly recap of all major global retail industry news and strategic initiatives
insightful deep dives & best practices on relevant key themes
an overview of the latest new innovative consumables products under national and private brand spotted at trade shows around the world
Private Brand consultancy services range from
- A holistic 360 degrees analysis of the entire Private Brand program in place
- A review and optimization plan for specific core functions/departments within the Private Brand Program: Strategic Business Planning, Category Management, Product Development, Sourcing, Brand Portfolio Strategy, Brand Positioning and Marketing Activation.
Custom Research Online includes
- Shopper Loyalty Driver Surveys, Shopper Segmentation, Private Brand Equity Survey, Design or Merchandising Concept testing, etc
- Services start with survey set up followed by questionnaire development and planning, programming, execution, cross tabulation analysis and reporting
Overseas study tour services consist of
tailor-made store visit programs (channels, lifestyle themes, geographies), diligent preparation and on-site attendance and expert commentary. Minerva has planned and conducted multiple overseas store visit trips to UK, France, Spain, Portugal, Italy, Germany, Belgium, Netherlands, Poland, USA, Canada, Australia and Japan.